5 February 2018 - As international donors reallocate HIV funding resources, local stakeholders in Vietnam are looking to social health insurance (SHI) as the primary mechanism to sustain HIV care and treatment. However, doing so requires that people living with HIV (PLHIV) know that SHI is available, understand its benefits, have help enrolling in it, and regularly use SHI for HIV services. On Tuesday, January 30, 2018, USAID SHIFT co-hosted an event with the Vietnam Network of People Living with HIV (VNP+) and Vietnam Administration for HIV/AIDS Control (VAAC) to launch a campaign promoting SHI for HIV. This included releasing a brief video featuring celebrity actors (including recently crowned Miss Universe Vietnam Ms. H’Hen Nie) depicting PLHIV experiences overcoming barriers to enroll in SHI. The event had over 150 participants, including local government, USAID, the US Consulate in Ho Chi Minh City, and representatives from PLHIV communities. US Consul General Mary Tarnowka and VAAC Deputy Director General Dr. Hoang Dinh Canh gave opening and closing remarks, respectively. The campaign will help increase PLHIV awareness, trust, and use of SHI for HIV services, and therefore the sustainability of HIV care and treatment services in Vietnam’s rapidly transitioning response.